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#wannasee

#case: b-inside

IT with a clear common thread (or rather: a red dot).

b•inside is anything but a standard IT partner.

Technically strong? Absolutely.

But its real superpower? Humanity and expertise.

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b-inside asks

The request for wanna was clear: build a brand that feels as smart and warm as their team.

So we dove right in.

🧠 think

The rebranding started with that one element that immediately clicked...

A red dot 🔴. It had been in their logo for years, but had never really been allowed to shine.

So we did what we do best: we turned that tiny dot into a whole universe. One that lives in their language, visuals, campaigns, and culture.

We investigated:

✅ How we could bring back that dot as a recognizable element.

✅ How you can sound warm and human in a sector that often thinks too “techy” or too “clean.”

✅ How we could build a single recognizable storyline, both internally and externally: playful, smart, and consistent.

The result?

A brand we can play with. And we've been doing that for three years now. With inexhaustible creativity. Thát is brand ownership.

🎨 check

During the check phase, we gave the dot a fully-fledged personality.

We sharpened:

the visual language

Color palette: red, black, and above all: no cold tech white. We opted for soft beige, so that technology became more human than machine.
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Typography: Fat Frank - Striking, catchy, yet professional. With the outline version as an accent.
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Graphic elements: Red dot, of course—as a graphic element in all degrees: subtle, right in your face, or as an Easter egg.

the verbal language

The language also became a playground, with a nod to the dot and the ‘b’ of b-inside, without compromising on professionalism.
b•lab → knowledge platform without b•lablabla
b•welcome → outdoor branding at the front door b•cool → out-of-office vibes
b•lossom → flower bulbs for International Women's Day


🚀 do

The do phase? That resulted in an overflowing portfolio of campaigns and consistent creativity.

one-off assignments (relaunch + campaigns)

Here, we ensured that b•inside got off to a flying start:
A new website With soft beige as the base tone, the red dot as the connecting thread, and copy that sounds human and not “techy-clean.” A platform that is accessible, familiar, and user-friendly.
https://www.b-inside.be
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On-site brand rollout We provide signage, window communication, lettering, and gadgets that keep the brand tangible both inside and outside the building. Every point of contact exudes the same identity.
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Themed campaigns We build campaigns for moments that matter: from b•lossom on International Women's Day to end-of-year promotions with gadgets, animations, and playful storytelling. We ensure that every campaign feels logical within the same brand language.
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We created the campaign “Also infected with the IT virus” (employer branding)
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wanna formula

We keep the brand alive between campaigns, that's our forte.
Ongoing social media content
We create and publish consistent content based on a content plan. On Instagram, the focus is on the people at b•inside. On LinkedIn, their expertise takes center stage. The tone of voice is also tailored to the medium.
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Newsletters and mail flow
We develop templates for updates, invitations, etc. This keeps communication lively and accessible for customers and partners who are not active on social media.
b-lab We created the b•lab concept: a collective name for all of b•inside's educational initiatives. Think training, masterclasses, keynotes, online sessions... The concept gives b•inside the space to grow gradually in this area, while building recognition and trust among their customers.
Event activations
We design all materials for events for as b•café: invitations, email banners, beer coasters, signage, program visuals, window stickers, and goodies. This ensures that every event remains a brand experience in itself.
Continuous optimization
We monitor what works, refine copy and visuals, and make adjustments where necessary. This ensures that b•inside remains fresh, relevant, and consistent throughout the year.
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❤️ b•inside: a brand that lives on

From a red dot to a complete brand experience:

We built an identity that works in every channel, in every campaign, and with every employee. A brand that doesn't shout “we do IT,” but “we make it simple and human.”


Exactly what b•inside always was, we just made it visible.

Yeeees, I want this too!

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